·6 min read
More information isn't always better information - Avoiding context rot in agents
Why cramming too much information into a prompt for an AI agent will give you worse results.
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Praxis
Featured Product
AI agents that work the way you think.
Apply your standards, context, and decisions to real tasks run by AI - on a schedule, across the tools and systems you already use. Deployed specifically for you with full audit trails and governance.
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Why me
My background is in digital advertising. I've worked with advertisers, agencies, and tech companies - so I know how AdTech works under the hood, and I've seen a wide range of setups and challenges.
That context matters: generic tools give generic results. AI is at its best when it understands your business specifically. I have a library of pre-built integrations for platforms like Google Ads, Meta, Gmail, and AirTable, plus AI agent frameworks I've developed over years of project work.
Instead of starting from scratch, I focus on the logic that's specific to your business.
·11 min read
Six types of context your agents need - and where you can find each.
The 6 types of context for AI Agents in more detail and how to actually capture and make them usable
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·6 min read
Your expertise is the product. Agents with context is how you scale it.
'Give it more context' has become one of those pieces of advice that sounds helpful but doesn't actually tell you anything useful or practical - here's what you should actually do.
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Let's talk
Whether you're interested in Praxis, need a custom tool built, or just want to discuss what AI could do for your business - I'd be happy to chat.
Get in touchor email hello@gregasquith.com