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·7 min read
From flows to agents: the spectrum of automation
There are different types of automations, and the approach matters more than most people realise.
AIGeneral
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Writing about AI agents, engineering, product ideas, and lessons learned building tech products. From practical implementation guides to big-picture thinking.
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6 articles.
·7 min read
Lots of people are using AI, not many people are using it well
Most teams use AI; few get impact. Lessons from two years building agents on what actually works: connect real context, design agentic flows, and keep humans in the loop.
AIAdTechGeneral
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·4 min read
GenAI is Changing How Agencies Think About Automation
There are two universal truths agencies (and everyone else) have to accept in order to survive: Everything that can be automated should be, but not everything can be automated
AIAdTechGeneral
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·5 min read
Agentic UI Series - Post 1: Why Chat Interfaces Will Stick Around For A While (and Where They Fall Short)
Chat was how GenAI went mainstream. Here’s what it’s good at, where it breaks, and why it’ll stick around until we invent better interfaces.
AIAgentic AIUX
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·6 min read
Why Google Will Win GenAI in Advertising
Procurement, data, models and margins: why Google is positioned to ‘win’ AI in advertising as the model other builders use.
AIAdTech
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·8 min read
Why AI Agents Are Powerful but Not Consistent
LLMs are not as good as some say, but not as bad as others do. They’re inconsistent, by design.
AI
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·5 min read
How Memory Makes Agentic AI Smarter
How building memory into AI Agents makes them smarter, more consistent and more reliable.
AIAgentic AI
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