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Lots of people are using AI, not many people are using it well
Most teams use AI; few get impact. Lessons from two years building agents on what actually works: connect real context, design agentic flows, and keep humans in the loop.
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AdTech
Digital advertising technology, programmatic automation, and industry trends.
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GenAI is Changing How Agencies Think About Automation
There are two universal truths agencies (and everyone else) have to accept in order to survive: Everything that can be automated should be, but not everything can be automated
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Why Google Will Win GenAI in Advertising
Procurement, data, models and margins: why Google is positioned to ‘win’ AI in advertising as the model other builders use.