Blog/AdTech

AdTech

Digital advertising technology, programmatic automation, and industry trends.

Featured

November 4, 2025•4 min read

GenAI is Changing How Agencies Think About Automation

There are two universal truths agencies (and everyone else) have to accept in order to survive: Everything that can be automated should be, but not everything can be automated

AI AdTech General

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September 9, 2025•6 min read

Why Google Will Win GenAI in Advertising

Procurement, data, models and margins: why Google is positioned to ‘win’ AI in advertising as the model other builders use.

AI AdTech

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